Content Ideation for Voice

From: VoiceMarketing

0 0 11 months ago

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Technology, #advertising, #alexa, #amazon, #amazonecho, #audio, #content, #contentmarketing, #echo, #googlehome, #marketing, #voice, #voicefirst, #voicemarketing

A 7 stage process for voice content ideation

1. Goals and objectives
2. Method of evaluation
3. Resource inventory
4. Personas
5. Needs segmentation grid
6. Concepting
7. Editorial calendar

Credits
Writer/Producer: Doug Schumacher
www.dougschumacher.com
www.Twitter.com/MemeRunner
Production Company: Arrovox
www.Arrovox.com
www.Twitter.com/Arrovox_

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Doug Schumacher 6 followers Follow

Content Ideation for Voice

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